International Marketing (14th edition), by Philip R. Cateora, Mary C. Gilly, and John I. Graham. New York, NY: McGraw-Hill, , pages. International marketing ⁄ Philip R. Cateora, Mary C. Gilly, John L. Graham. Taylor Meloan) of Global and International Marketing, Irwin, 2nd edition, Exam Prep for International Marketing by Cateora, Gilly, Graham, 14th Ed. by Gilly Graham Cateora, , available at Book.
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9780073380988 – International Marketing by Mary C. Gilly, Philip R. Cateora John Graham
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– International Marketing by Mary C. Gilly, Philip R. Cateora John Graham
Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural internahional environmental uniqueness of any nation or region.