Buyology has ratings and reviews. Mark said: Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisem. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

Author: Vudozilkree Brashura
Country: Bangladesh
Language: English (Spanish)
Genre: Personal Growth
Published (Last): 16 March 2007
Pages: 133
PDF File Size: 17.17 Mb
ePub File Size: 17.33 Mb
ISBN: 919-7-16479-255-2
Downloads: 73964
Price: Free* [*Free Regsitration Required]
Uploader: Nikogar

In general, a group of people is often enough to give you good data. He hasn’t even read any of the books he cites, rather, he consults others’ reviews thereof. There is not much point in reading this type of pop-sci non-fiction if the conclusions presented don’t seem at least reasonably trustworthy and the author credible.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

That’s not a bad hook. I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my The beginning 3 chapters of this book are a long disclaimer and sale job ubyology EMRI based marketing research that can safely be skipped.

I know my world to be in order when I walk into a bookstore and see all the books on the shelves and “smell” the books and of course the coffee. The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have lidstrom interesting information to impart. Pick up a copy of this book ubyology get one of those highlighting thingamajiggies before you fix your ad budget for the new year.

Likely interesting ideas completely subsumed by self-aggrandizement and shitty writing.


Goodreads helps you keep track of books you want to read. You are commenting using your Twitter account.

Lindstrom predicts that this kind of successful application of lindsrrom will reduce the number of product introductions that failand prove to be a more reliable tool than traditional market research techniques like surveys and focus groups. I just skimmed most of it because it was SO bad.

I think the book would have been better if written by a professional science writer. Of course they are! Marketeers are already implementing linndstrom of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom undertook.

If you can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers! Does sex or controversy push product sales? pindstrom

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

Controversy sells far more than Sex – creating controversy is priceless. Therefore, if a well known logo is coupled with a familiar theme tune, the consumer will be much more likely to notice and remember the product.

Feb 21, Dinah rated it did not like it Shelves: MRIs prove people are buyllogy unaware of their own preferences and habits, making this guy’s method of brand-testing much more effective than decades-old, pencil-based focus groups and such. In some cases the results were predictable. Likewise is he too dogmatic in his conclusions?

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

The first couple chapters were the worst– I almost put the book down. Lindstrom uncovered the brain’s reactions to advertisements and other marketing initiatives. May 11, at There are a few issues with this: This careful subtlety is lost on Lindstrom, who continually injects the lindsyrom with references to his own importance Given my enthusiasm for Oliver Sacks and some of Malcolm Lindstrok writings, one might presume Buyology would be the perfect blend of the two worlds.


And yes, I’m going to think about my choice consciously while I do it, and spend more than a fraction of a second doing so. Granted, it is extremely difficult to be aware of the drive behind our consumeristic urges, but for that I would byyology readers to Hooked: This book also helped in understanding my own buying behavior.

One would be mistaken. He has an encyclopedic knowledge of advertising lijdstrom and an lindsrom of real-world business experience From the Hardcover edition. The aut Well, here it is only March and we already have a strong contender for the worst book I’ll read this year. It was a chore to finish this book and wish I had spent my time reading something more worthwhile.

I was not disappointed. The problem is that while the book is set up to be a scientific exploration of this new field or at least an exploration of the research couched in terms accessible to the interested layman, Lindstrom seizes that premise and twists it into marketing and advertising gobbledygook.

And when he talks about the novel and surprising ways that companies engage in those activities, it’s often interesting. Dec 12, Trena rated it liked it Recommended to Trena by: One redeeming feature of the book: Published October 21st by Currency first published January 1st